Attract the right work
Know your numbers, choose the projects you want and make an offer that gives the right homeowner a reason to respond.
For residential builders and renovators
Becoming the Best-Known Builder
Win better projects.
Build a business that relies less on you.
A practical guide to getting the right enquiries, keeping them moving and handing over the work that should not all sit with you.
- The book, with a clear place to start
- All 16 companion resource packs
- Examples, worksheets and supporting training
Read the free opening chapter now. The full digital and print editions are being prepared.
CAMERON UPTON
BECOMING THE
BEST
KNOWN
BUILDER.
Win better projects.
Build a business that
relies less on you.
ENGINEERED FOR BUILDERS
16 chaptersChoose your first priority
16 resource packsPractical tools for each chapter
Cameron UptonEngineer · Founder of Contractor Scale
Does this sound familiar?
You can be good at building and still have too much riding on the next enquiry.
You want work you can price properly. Enquiries worth having a conversation about. A clearer view of what is coming next.
But referrals are difficult to control. Some enquiries turn into price comparisons. Others go quiet after you have already put time into the quote.
Then there is the work behind all of that: answering, following up, keeping track and making sure someone actually does the next thing.
This book connects those pieces so you can choose what to fix first.
The idea behind the book
More enquiries only help when the next steps work too.
Keep the conversation moving
Respond, qualify and agree a useful next step. Give follow-up a person, a reason and a date.
Make the work repeatable
Decide what needs your judgement. Hand over the repeat work with a clear brief and a way to check it.
From Cameron Upton
I want you to know what to do next, and what you can hand over.
I’m a trade-qualified engineer and the founder of Contractor Scale. My work with building businesses connects marketing, enquiry response, sales follow-up and business systems.
The point of this book is to make that work understandable. You should be able to choose a priority, see an example and give someone a useful brief.
You can use it with your own team, your current agency or us.
Cameron Upton
Founder, Contractor Scale
From Contractor Scale’s client work
Five paid preliminary consultations in fourteen days.
J & J Custom Homes
The work combined a clearer preliminary-consultation offer with aligned marketing, sales scripts and handovers.
This is the sort of connection the book teaches you to examine: what you promise, what happens after the enquiry and who carries the next step.
An individual client result. Not an outcome attributed to reading this book.
Read the underlying case study →Inside the book
Find the chapter that matches the problem in front of you.
CHAPTERS 1–2
Know what you are aiming for
Understand the numbers and choose the projects you want.
See the chapter topics
- Marketing numbers and cash timing
- The Ten Jobs worksheet
CHAPTERS 3–5
Turn enquiries into useful conversations
Give response, sales and follow-up a clear process.
See the chapter topics
- Enquiry capture and handover
- The sales conversation and planning brief
- Relevant follow up templates
CHAPTERS 6–12
Choose and run the right activity
Use the website and channels that fit the priority.
See the chapter topics
- One campaign test brief
- Service page and enquiry test brief
- Quick Grab ads and setup worksheet
- Search to sale review checklist
- Local profile maintenance checklist
- Review request and response templates
- Buyer question and topic planner
CHAPTERS 13–16
Build reputation and hand over repeat work
Make content, local relationships and delegation useful.
See the chapter topics
- One project content brief
- Neighbourhood project card brief
- Partner introduction and follow up
- First priority and role handover
The resources that go with the book
You get the tools to put it into practice.
Marketing numbers worksheet
Work back from the projects you want and decide what a sensible test looks like.
Quick Grab ads and setup
Ad structure, setup decisions, worked example and a response plan before you advertise.
Follow-up and sales briefs
Prepare a relevant next conversation and a clear handover instead of another vague reminder.
First-priority action sheet
Choose one improvement, assign it and define the evidence that shows it is done.
These are four of the sixteen companion packs prepared for the book. The reader library will include printable PDFs, editable Word files and supporting training, with one free registration when it opens.
Read the opening chapterYou do not need to read it all this weekend
Start with one useful change.
If your immediate problem is follow-up, start there. If it is the type of work coming in, start with positioning and the offer.
Use the chapter, work through the example, then give the worksheet to the person doing the work.
The book is useful whether you implement it yourself, work with your existing team or decide you want help.
- Choose one bottleneckUse the opening diagnostic.
- Read the relevant chapterUnderstand the decision before choosing a tool.
- Complete the matching worksheetKeep owner decisions and delegated work clear.
- Check the first resultMake the next change when the first one is working.
Your copy, your way
The book. The resources. A clear place to start.
The book brings the explanation and the working tools together. Explore the opening chapter while the complete digital and physical editions are prepared.
- Becoming the Best-Known Builder
- The opening diagnostic and chapter action summaries
- All sixteen PDF and editable resource packs
- Supporting training and return access to the library
No paid membership is needed for the book resources.
Before you get your copy
A few things you might be wondering.
Is this relevant if I already have an agency?
Yes. Use the examples and worksheets to make the brief, the handover and the review clearer. You do not need to change suppliers to use the book.
Do I have to read every chapter?
No. Use the opening diagnostic to choose your first priority, then work through its chapter and resource.
Are the resources included?
Yes. The companion library will include every chapter pack and supporting training with one free registration when it opens. No extra template purchase or membership will be needed.
Is this just a pitch to hire Contractor Scale?
The book explains how we think and work. There is an optional route to get help, but the examples, worksheets and actions are there for you to use with your own team too.
Start reading today
Find the first useful change for your business.
Read the introduction, the first-priority action sheet and the numbers chapter in this free 15-page preview.
Read the free previewPreview edition. The complete book and print ordering are in preparation. No card or purchase needed to read this sample.